The Moonstoned
Vintage Passion, Modern Elegance
2023
Elizabeth, aka The Moonstoned, was just a vintage jewelry nerd with a passion. Her little hobby quickly escalated into an e-commerce business with a personal touch, helping each client find their story in every piece.
Like many successful ventures, the logo was initially
a sketch by Elizabeth's friend—no grand strategy or design team involved. We updated the letters, fixed size and negative space issues, and prepped it for the future.
After toying with various logo and lettering ideas, we opted to keep it simple and breathe new life into the original logo, keeping its core vibe and romanticism.
After toying with various logo and lettering ideas, we opted to keep it simple and breathe new life into the original logo, keeping its core vibe and romanticism.
The rest of our work took cues from vintage craftsmanship—think old jewelry boxes, antique books, and yes, jewelry itself: engravings, shapes, ornamentals.
