RC Cola International
Global Brand Refresh
2024
When RC Cola International approached us for a brand refresh, we knew we were in for an exciting challenge. What started as a straightforward update quickly evolved into a comprehensive reimagining of an American classic for a worldwide audience.
Refresh
Our task was clear yet complex: modernize a beloved brand without losing its essence, and transform a familiar American favorite into a global sensation. We needed to preserve the spirit that made RC Cola a household name while giving it a contemporary edge that would resonate across cultures.
The logo
We began with the logo - the heart of the brand. Our approach was meticulous yet creative, giving it a modern facelift while carefully maintaining its core identity. The result is a versatile emblem that shines across all mediums, from billboards to bottle caps, in both print and digital formats.
Tagline & Colors
Typography became a key focus. After careful consideration, we selected Anton from Google Fonts for its clean simplicity and bold presence. This choice wasn't just aesthetic - it was strategic, offering clarity and impact that transcends language barriers to connect with a global audience.
The color palette was our next challenge. We took RC Cola's existing hues and infused them with new energy, creating a vibrant spectrum that captures attention and embodies the refreshing burst of flavor in every sip. These revitalized colors don't just please the eye - they tell the story of the brand's renewed vigor.
The color palette was our next challenge. We took RC Cola's existing hues and infused them with new energy, creating a vibrant spectrum that captures attention and embodies the refreshing burst of flavor in every sip. These revitalized colors don't just please the eye - they tell the story of the brand's renewed vigor.
Perhaps our greatest challenge lay in capturing the essence of Americana without alienating an international market. We struck a delicate balance, infusing the brand with a bold, energetic spirit that nods to its American roots while speaking confidently to a world stage. The result is a visual language that's unmistakably RC Cola, yet universally appealing.
We crafted a brand identity as effervescent as the drink itself - energetic and bold, yet remarkably accessible. Our design system provides ample flexibility for growth, easily accommodating sub-brands, limited editions, and local customizations.
This project wasn't just a refresh - it was a renaissance. We delved into the very essence of RC Cola, understanding its heritage, and propelling it into a future where it stands tall on the global stage. The new RC Cola International doesn't just refresh the palate; it reinvigorates the spirit of a classic, inviting the world to "Experience the Bold" in every bubble, every sip, every moment.
We crafted a brand identity as effervescent as the drink itself - energetic and bold, yet remarkably accessible. Our design system provides ample flexibility for growth, easily accommodating sub-brands, limited editions, and local customizations.
This project wasn't just a refresh - it was a renaissance. We delved into the very essence of RC Cola, understanding its heritage, and propelling it into a future where it stands tall on the global stage. The new RC Cola International doesn't just refresh the palate; it reinvigorates the spirit of a classic, inviting the world to "Experience the Bold" in every bubble, every sip, every moment.
